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AdTech Roundup
We scour the internet for all the on-goings in the AdTech industry so you don't have to, Enjoy!
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Read how Facebook reached 2 billion monthly active users
This is a long read
Facebook will being selling ads inside FB Messenger
With 1.2 billion monthly users, FB hopes that this solution will supplement its shrinking ad inventory
The FTC might start regulating the Instagram "influencer" market
A consumer group is claiming these ads are deceptive without #ad or #spon listed in the caption - especially since the majority of...
How Apple's iPhone has changed the world in the 10 years since its creation
Notable takeaways: made photography accessible, changed software distribution, lowered gum sales, and transformed the advertising industry
With the News Feed close to saturation, Facebook might increase the number/type of ads shown
Facebook has warned of decelerating revenue growth over the next six months
Google will stop scanning your messages to sell targeted ads
The hope is to bring more customers on board who were previously worrisome about their corporate email being scanned
Instagram Stories now has more daily active users than Snapchat
Currently 250mm people use the feature every day
Facebook makes the case for why advertisers should shift their dollars from tv commercials to FB vid
Facebook ran a small study that tracked user's phone usage during the premiere of a tv show, and found that engagement spiked during...
37% of consumers say ads placed next to offensive content impact brand perception
Brand safety is more important than ever now as this study proves that proximity = perceived association
Last week I went to a day of the Northside Festival in Brooklyn, where I was able to listen to Insta
Instagram Stories is seen as a 'pressure release valve' for users from the standard and stressful Instagram objective of posting in order...
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