AdTech Roundup

We scour the internet for all the on-goings in the AdTech industry so you don't have to, Enjoy!

Google has started adding fact-checking labels to search results

Google is using an open system of trusted publishers and fact-checkers to determine article credibility (vs creating their own algorithm)

GroupM was given a list of channels in YouTube's "preferred advertising" program - the first time Google has ever shared this info.

What this means: cable/broadband providers can freely collect all information related to your browsing history, email, etc and sell to...

Although header bidding can increase revenue for publishes, there are also a few downsides - devaluing publisher inventory, irritating...

In response to this, they announced new settings that are more conservative by default and are reevaluating the YouTube review criteria....

Fairmont test Facebook DAT with Sojern.

Following the IAB, DBM changed its method used for calculating impressions from “served” to “count on download. This will likely result...

Vizio collected 100 million data points per day on what its consumers were watching on Vizio smart TVs, matched it to IP addresses and...

This is part of Facebook's push further into video. But! There is a way to turn it off.

Their newest ad unit is called DataLock and is a combination of a programmatic ad and information on the company mentioned most in the...

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