AdTech Roundup

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Read about Chrome's new in built ad blocker here. The most important thing to know is that this is not an alternative to AdBlock Plus or...

A critical look at the behemoth centralized advertising companies and discussing the decentralized movement of blockchains and...

With many publishers moving programmatic inventory to a first price auction model, read about the pros, cons and changes to expect here.

I went to the AppNexus Summit on Wednesday. Here are some notes if anyone wanted to attend but couldn't! Introducing the AppNexus...

Great analogy with lemon markets (think something like the used car market) and the current state of programmatic buying. When the buyer...

Snikers uses its hunger algorithm drove the candy's price in real time based on how angry Austrians got on the internet.

Find link here.

By 2020, experts expect 75% of mobile traffic to be video

Toyota was among the first brands to test this, and found a 12% lift in sales

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