top of page
AdTech Roundup
We scour the internet for all the on-goings in the AdTech industry so you don't have to, Enjoy!
Recent Posts
Archive
Tags
Out-of-home advertising is beginning to go programmatic
Since this is a fairly new programmatic area, take a look at the article to learn more about pricing models, inventory sources, the use...
Snap partners with Oracle to begin tracking offline sales data like store purchases and loyalty rewa
Pressure from advertisers has forced Snap to ease up on its stance on data tracking and collection
A Russian "cyberforgery" ring has created fake internet users and fake websites
Advertisers reportedly have been paying $5mm a day for video ads that are never watched
The WSJ demonstrates that ads for Google products frequently top Google search results
Google claims its participation doesn't "directly inflate prices," but it's interesting to see just how often Google product ads were...
Moat released a 'Video Score' metric to assess the quality of video views by considering fac
This is probably the first of many metrics that will be released in the upcoming months that aim to quantify the value of video
Spotify launched an ad campaign using user data and the ads are pretty clever
"Dear person who played 'Sorry' 42 times on Valentine's Day, what did you do?"
Verizon is attempting to compete with Google and Facebook's advertising businesses
Pending an FCC decision, Verizon would link up personally identifiable information with browsing history and app usage
Google and FB began blocking websites that peddle fake news from using its online advertising servic
This comes after the election and people began noticing news stories that provided incorrect information
Facebook announces it got a few more metrics wrong as well
A few months ago they admitted this was happening with their video metrics, but it turns out that some of FB's aggregated publisher stats...
Pinterest is adding a native video player and autoplay videos
This comes after a year of 50% growth for the company and is seen as an attempt to catch up on the video ad front that...
Home: Blog
Home: Subscribe
bottom of page