AdTech Roundup

We scour the internet for all the on-goings in the AdTech industry so you don't have to, Enjoy!

Take a look back at how programmatic has changed over the past couple years

IAB reports that the area has seen increased data usage, a rise in brand campaigns, and improvements in verification, to name a few

Some interesting trends here - In 2015 they saw a drop in conversion rates on Black Friday and Cyber Monday (I expected Black Friday but...

Global programmatic spend is expected to more than double within the next four years to $40 bn annually.

As many as 40% of impressions on some sites may be due to "bad bots." Digital advertisers will need to be more vigilant in monitoring...

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If you're unfamiliar with HookLogic, they work with retailers to "sell sponsored ad placements on their webpages when shoppers search for...

Third parties can now sell Snap inventory using automated bidding algorithms, no longer limiting Snapchat to the speed at which the...

More of a reason to push for transparency and standardization

Solid read

More fuel to the agency-led fire that FB should allow third party verification.

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